Development, mergers and acquisitions motivate companies to relocate managers, researchers and employees to new sites and new countries.
These transfers imply high costs (such as travel, hotel, and temporary residencies) and require considerable administrative work that need to be supported by companies.

Furthermore, relocated managers and employees ask themselves personal questions:
How to adapt to a new lifestyle far from his/her country, family and friends?
How to adapt to a new culture?
How to understand and be understood in French?
How to find new accommodations and settle in?
How long will this take?
How much will it cost?
How to choose?
How to find the right school for the kids?
How to deal with the authorities (i.e. residence permit, working visas)?
How to open a bank account?
How to make his/her family comfortable in this new country?
And many more how to's...